Collaborating and engaging with thought leaders is essential when driving data dissemination


Challenge

To ethically and credibly disseminate a backlog of clinical data for a pharmaceutical company’s product.

Truth

Engaging and collaborating with thought leaders is crucial in the medical publications planning process.

Solution

It is vital to work with healthcare professionals and thought leaders to determine the optimal data dissemination plan, especially when developing publications beyond the original protocol-defined analysis, to ensure credibility. We brought together a Publication Steering Committee of experts who knew the clinical and competitor landscape, but who also understood the clinical data and their importance in the treatment paradigm.
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