ENGAGING WITH THOUGHT LEADERS TO DRIVE DATA DISSEMINATION


Challenge

How to disseminate the wealth of study clinical data and differentiate the product within the therapy area.

Truth

Thought leader engagement is essential when planning and delivering publications.

Solution

Planning and developing publications is a collaborative experience; this is critical especially when developing publications beyond the original protocol-defined analysis. By bringing together a Publication Steering Committee, who understand the clinical and competitor landscape, the study clinical data and also the client’s communication objectives, a robust strategic plan can be developed.
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