Discovering what’s at the heart of a multichannel campaign


Challenge

Successfully execute a comprehensive multichannel campaign, from a global to a local level, with consistent materials across numerous touchpoints, aimed at both healthcare professionals and patients.

Truth

Ensuring the message is aligned to audience demographics is essential to reach hearts and minds.

Solution

We understand that people learn in different ways across a variety of mediums. We developed a dynamic, multi-audience-focused and content-driven ecosystem using web, mobile and traditional print materials. With our unique creative lens, we tailored the design specifically to audience demographics. This multichannel approach enabled our client to send targeted information to its key audiences, raising awareness and educating both healthcare professionals and patients.
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