ENHANCING THE POSTER SESSION EXPERIENCE AT A CONGRESS


Challenge

It can be difficult to make a scientific poster stand out from the crowd during a poster session and have life after the event.

Truth

Augmented video use can dramatically increase interest and longevity.

Solution

Augmented Reality technology allows attendees with smartphones to scan the poster for additional content, including YouTube videos of the authors providing insight and context to the data. Data dissemination can more readily be achieved, the audience widened and engagement enhanced.
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