Enhancing healthcare professionals’ communications with patients through creative means


Challenge

How do you encourage healthcare professionals (HCPs) to take notice of a product that has long been on the market and has limited new clinical data?

Truth

The needs of patients should drive your strategy.

Solution

We put patients at the centre of the approach. We began by identifying the patients’ needs and then used technology to help enhance their communications, including educational video and discussion sessions. By focussing on how HCPs could best utilise support programmes and improve their communication practices, we inspired them to modify the ways in which they collaborate with their patients.
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