IDENTIFYING KEY INFLUENCERS IN THE DIGITAL WORLD


Challenge

The client wanted to gain further insight on ‘rising stars’ as well as on established authors.

Truth

The Publication Impact Factor isn’t the only measure of success.

Solution

We tracked the digital footprint of 150 KOLs, providing insight and analysis on data from a range of sources in the public domain, including academic networks as well as social media. This provided our client with a larger pool of potential HCPs with whom they could develop relationships.
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