Identifying key influencers in the digital world


Challenge

Influence in the medical world is no longer just from authority in publications or at congresses. Our client was interested in gaining insight on key digital influencers – ‘rising stars’ – and how their potential differs from established authors.

Truth

Citations and traditional relationships are no longer the only measures of influence.

Solution

In order to gain a complete understanding of who the digital influencers were, our team of professional data, medical and behavioural scientists developed a holistic approach to achieve the digital influencer ‘big picture’.

We tracked the digital footprint of 150 key opinion leaders from a range of sources including academic networks and social media. The additional insight and analysis meant that we were able to provide a pool of potential healthcare providers with influence in different areas, with whom they could develop relationships.
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