INCREASE HCPS’ AWARENESS OF THE IMPORTANCE OF GOOD COMMUNICATION WITH THEIR PATIENTS


Challenge

In an attention economy, a product that had been available for many years with limited new clinical data, how do you get HCPs to listen and engage with you in a congress setting.

Truth

The patient voice should win.

Solution

Using video, didactic and discursive sessions focused around the patient needs, support programs and good communication practices, we inspired the attendees to modify the way in which they collaborate with their patients.
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