Pre-launch communications strategy development


Challenge

Develop a medical communications strategy for a pre-launch treatment that considers the company’s brand that’s already in market.

Truth

Align the medical communications strategy to the overarching franchise goals.

Solution

We led the development of the overall communications strategy with cross-functional franchise and brand client teams, focusing on situation analysis, key issues, strategic drivers and objectives, competitor landscape and scenario planning.

The communications plan covered Phase 2 results and Phase 3 planning, and used the full range of communications channels. The result was strong team alignment to an integrated global brand communications plan.

Everything we do is aligned to overarching strategic goals. Our teams of professional data, medical and behavioural scientists have the intuition, insight and awareness of the field to understand how to bring a brand to market.
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