ChallengeInfluence in the medical world is no longer just from authority in publications or at congresses. Our client was interested in gaining insight on key digital influencers – ‘rising stars’ – and how their potential differs from established authors.
TruthCitations and traditional relationships are no longer the only measures of influence.
SolutionIn order to gain a complete understanding of who the digital influencers were, our team of professional data, medical and behavioural scientists developed a holistic approach to achieve the digital influencer ‘big picture’.
We tracked the digital footprint of 150 key opinion leaders from a range of sources including academic networks and social media. The additional insight and analysis meant that we were able to provide a pool of potential healthcare providers with influence in different areas, with whom they could develop relationships.