ChallengeShow people what it is like to live with multiple sclerosis (MS) and the impact treatment can have.
TruthImmersive experiences transform minds and hearts.
SolutionWe bring an intuitive understanding of science and humanity to our work. To achieve a better understanding of the patient’s experience of living with MS, we took patients (and their families) on a heart-to-brain journey using virtual reality technology.
We brought to life the impact the condition has on the human body with tangible, everyday situations. We used technology to tell a compelling narrative, providing reassurance that, with the right treatment, a patient could live a relatively normal life.
Feedback has been overwhelmingly positive and demonstrates the power of ensuring and measuring emotional engagement.