Practical, dynamic digital tools to engage healthcare professionals
ChallengeCreate a customisable field-based tool for Medical Science Liaisons (MSLs) to share information with healthcare professionals (HCPs) and send follow-up materials.
TruthUser-focused design is critical when developing any engagement strategy.
SolutionWe collaborated with end users to ensure their needs would be met. We developed an iPad-based eClinical Review tool with a back-end content manager. Both the process and technology we utilised enabled standardised interactive presentations and simple updates. It is elegant in its simplicity, yet it seamlessly achieves its goal of engaging HCPs on an ad hoc basis. Our aptitude for communicating science with flair helped MSLs engage and make an impact.