As the importance of medical affairs has grown greater in recent years, we have seen the specific challenges for our clients change. Well versed in HCP engagement, we have often found these challenges coming to bear most sharply at pre-launch.
A key strength of our business lies at this precise stage and our experience – combining scientific integrity with dedicated, well-practiced customer service skills – enables us to create the fundamental scientific narrative that underpins the later ‘go to market’ program of activities.
Medical communications, at its best, is a process and discipline that strengthens the connection between people, whether they are the product team, affiliate colleagues, HCPs or MSLs. The foundation of engagements created in the early lifecycle of a product are often seen bearing fruit as the product matures toward, through and after launch.
The tactics of medical affairs are broad – physical and virtual, digital and traditional – but when underpinned with a robust scientific narrative they will help deliver on the promise of the brand.
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Our core service solutions include
- Strategic consultancy
- KOL identification, engagement and scientific exchange
- Medical writing and editing
- Congress and meeting organization (content and delivery)
- Integrating and delivering digital solutions
- Medical scientific liaison training
- Working with colleagues in regulatory affairs to engage with regulatory agencies
- HCPs, professional organizations, and patient advocacy groups liaison
- Medical governance, compliance, SOPs